Every analytics tool sorts your visitors into a handful of buckets — organic, referral, paid, direct — and presents the result as if it were a fact. It is closer…
For most of analytics history, tracking lived in the browser. A tag fired in the visitor’s page, collected some data, and shipped it off to whatever platform you used. Simple…
You’ve set up Google Tag Manager. Your tags fire, your data flows to analytics. Everything seems fine — until a developer changes a button’s CSS class and half your tracking…