Traffic Sources Explained: Direct, Referral, Organic and Paid
Every analytics tool sorts your visitors into a handful of buckets — organic, referral, paid, direct — and presents the result as if it were a fact. It is closer…
LA·295 · 4 min read
The Analytics Reading Room
Web analytics, explained plainly — and without the dark patterns.
Practical, privacy-respecting guides to measurement: tracking, attribution, metrics that matter, and tools that don’t sell out your visitors. No jargon for its own sake.
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Cookie Consent Management: Technical Implementation Guide
Most cookie consent banners you see online are legally useless. Pre-checked boxes, dark patterns that nudge users toward “Accept All,” and scripts…
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Google Analytics Alternatives That Don’t Use Cookies
Google Analytics knows more about your visitors than most site owners realize. It tracks demographics, interests, browsing habits across the web, and…
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GDPR-Compliant Analytics Setup: Step-by-Step
European data protection authorities have issued over 100 million euros in fines related to analytics tracking violations. The Austrian, French, and Italian…
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Cookieless Analytics: Complete Guide to Privacy-Friendly Tracking
Every time a cookie banner pops up, you lose visitors. Studies suggest that consent prompts drive away 10-30% of users before they…
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Data Layer Explained: What It Is and Why You Need It
You’ve set up Google Tag Manager. Your tags fire, your data flows to analytics. Everything seems fine — until a developer changes…
8 min read
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Conversion Funnel Analysis: How to Find Where You’re Losing Customers
Your funnel looks fine on paper. Visitors come in, some convert, business moves forward. But somewhere between the first click and the…
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From the desk of
Benjamin Whitmore
I’ve spent 10+ years untangling tracking setups for businesses of every size. Librealytics is where I write down what actually works — in plain language, with privacy treated as the default, not an afterthought.
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