Self-Hosted Analytics: What It Means and Who It’s For
Most analytics tools work the same way: you drop in a snippet, and your visitor data flows off to someone else’s servers. It’s convenient. It’s also a quiet handover of…
LA·264 · 5 min read
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Web analytics, explained plainly — and without the dark patterns.
Practical, privacy-respecting guides to measurement: tracking, attribution, metrics that matter, and tools that don’t sell out your visitors. No jargon for its own sake.
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Google Analytics Alternatives That Don’t Use Cookies
Google Analytics knows more about your visitors than most site owners realize. It tracks demographics, interests, browsing habits across the web, and…
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GDPR-Compliant Analytics Setup: Step-by-Step
European data protection authorities have issued over 100 million euros in fines related to analytics tracking violations. The Austrian, French, and Italian…
9 min read
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Cookieless Analytics: Complete Guide to Privacy-Friendly Tracking
Every time a cookie banner pops up, you lose visitors. Studies suggest that consent prompts drive away 10-30% of users before they…
7 min read
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Data Layer Explained: What It Is and Why You Need It
You’ve set up Google Tag Manager. Your tags fire, your data flows to analytics. Everything seems fine — until a developer changes…
8 min read
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Conversion Funnel Analysis: How to Find Where You’re Losing Customers
Your funnel looks fine on paper. Visitors come in, some convert, business moves forward. But somewhere between the first click and the…
9 min read
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UTM Parameters Explained: How to Track Campaign Performance
You’re running ads, sending newsletters, and posting on social media. Traffic is coming in. But when you check your analytics, everything lumps…
7 min read
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From the desk of
Benjamin Whitmore
I’ve spent 10+ years untangling tracking setups for businesses of every size. Librealytics is where I write down what actually works — in plain language, with privacy treated as the default, not an afterthought.
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