Measured simplicity
The minimal web analytics blog
Blog Posts
Discover practical articles on web analytics and tracking. Learn how to measure what really matters, without drowning in complicated dashboards and buzzwords.
Services
Helping websites set up clean, privacy-friendly tracking and simple analytics reports. From event planning to debugging tags, let’s build a measurement setup you actually understand.
About me
I’m Benjamin, a web analytics and tracking consultant. I help teams move from messy, overcomplicated setups to clear, reliable data that supports real business decisions.
ABOUT ME
Welcome, data friend.
I’m Benjamin Whitmore, a web analytics specialist based in Austin, Texas.
For more than a decade I’ve been helping companies fix their tracking, choose the right analytics tools, and finally trust their numbers.
On Librealytics I share hands-on guides, checklists and opinions on how to build tracking that is simple, transparent and privacy-friendly — without losing the insights you need to grow.
Minimized simplicity
Blog Topics
Analytics Fundamentals
Clear explanations of sessions, users, events, conversions and attribution — in plain language.
Tracking & Implementation
Practical guides on tags, event schemas, server-side tracking and debugging broken setups.
Privacy & Compliance
How to respect your visitors, stay compliant, and still get the data you need to make decisions.
Follow along the journey
Follow Librealytics on social and never miss a new article on web analytics and tracking. Only original content, real-world examples and honest takes on data — shared regularly.