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Your marketing reports say Facebook ads drive 65% of conversions. So you double down on Facebook and cut everything else. A month later, sales drop by 60%. What happened? You just learned the hard way… Last Click Attribution: Why It’s Misleading You (And What to Do About It)

You launch campaigns, look at dashboards, and still feel unsure about what actually works. One report says your ads are “performing well”. Another says your cost per lead is rising. Your gut feeling and your… What Is Analytics in Digital Marketing? A Simple Guide With Real-Life Examples