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About Librealytics

Making web analytics accessible to everyone

Benjamin Whitmore

Hi, I’m Benjamin

I’m a web analytics specialist with over a decade of experience helping companies understand their data. I’ve worked with startups and enterprises alike, fixing broken tracking setups and building measurement strategies that actually make sense.

After years of seeing the same mistakes repeated — overcomplicated implementations, privacy violations, dashboards nobody uses — I started Librealytics to share what I’ve learned.

What I Write About

Tracking Fundamentals

Core concepts, event tracking, user behavior analysis, and meaningful metrics.

Privacy & Consent

GDPR compliance, cookie consent management, and ethical data collection practices.

Implementation

Hands-on tutorials, debugging guides, and real-world setup examples.

My Philosophy

The best analytics setup is the one you actually use. Simplicity beats sophistication every time.

I believe that web analytics should be transparent, privacy-respecting, and genuinely useful. Too many companies collect data they never analyze, track metrics that don’t matter, and violate user privacy in the process.

My goal is to help you build something different — a measurement approach that gives you real insights without the complexity or ethical compromises.